Mardi Mercredi unveils a new editorial collaboration with multi-talented artist Jo Yuri, titled EXCLUSIVITÉ LA CORÉE. Just ahead of the highly anticipated release of Netflix’s Squid Game Season 3 on June 27, Jo Yuri showcases her signature charm in a campaign that captures the essence of a romantic summer.
The spotlight shines on the ‘Triple Flower’ collection—an ode to effortless femininity and versatile style. This collaboration infuses Mardi Mercredi’s signature mood with Jo Yuri’s graceful presence, delivering a summer capsule that feels both dreamy and wearable.
Three Blossoms, One Statement Tee
At the heart of the collection is the ‘Triple Flower’ T-shirt, marked by a distinctive graphic of three blooming flowers paired with the Mardi Mercredi logo. The shirt is available in three flattering silhouettes—standard fit, oversized, and slim fit—making it suitable for a wide range of styles and body types.
Offered in timeless colors such as white, oatmeal, charcoal, and black, these shirts transition effortlessly through all four seasons. Designed for layering or wearing solo, the tees strike a perfect balance between utility and statement fashion. Better yet, the entire collection is a Korea-exclusive limited edition, making it a must-have for style collectors.
Jo Yuri in Full Bloom
In the editorial visuals, Jo Yuri pairs the ‘Triple Flower’ tee with a delicately detailed appliqué skirt, radiating a soft yet powerful aesthetic. A coral bolero adds a touch of vintage sophistication, while the lace textures of the flared skirt amplify a sense of dreamlike nostalgia.
In another standout look, she wears a voluminous flare skirt with appliqué blossoms, seamlessly blending girlish innocence with haute elegance. The result is a poetic styling narrative that invites fans into Jo Yuri’s uniquely expressive fashion universe.
Exclusively in Korea, and for a Limited Time
The ‘Triple Flower’ collection will be released online on June 27 via Mardi Mercredi’s official store. Early birds can enjoy a 10% launch discount along with an additional 10% coupon offer, valid through July 3.
The appliqué pieces from the editorial will be available in select offline boutiques later in July, offered in extremely limited quantities. For those looking to experience the charm of this collaboration firsthand, visit the brand’s homepage or follow its official social media channels for release details.
This isn’t just another summer wardrobe drop. With its blend of romantic minimalism and artistic detail, the Triple Flower collection elevates everyday fashion into a canvas for personal storytelling. Each piece carries the potential to spark a fresh narrative—uniquely yours, beautifully worn.
