Some icons never fade — they evolve.
With its new global campaign, “New Future,” Vans invites us to reimagine the classic Old Skool silhouette, not by looking back, but by looking forward.
Partnering with four skaters from around the world, each with their own story and unique creative vision, Vans breathes new life into its iconic Old Skool. This is more than a shoe release — it’s a celebration of self-expression, craft, and the limitless ways we can move through the world.
A Style Reborn, with a Personal Signature
The premium Old Skool series pays homage to the original Style 36, first released in 1977. This was the first Vans shoe to feature the now-iconic Sidestripe, making it a symbol of skate culture and beyond. In the “New Future” collection, each skater brings a deeply personal take to the design, turning timeless structure into wearable stories.
Vans
Cocona Hiraki: Connection Through Craft
Japanese skater Cocona Hiraki infuses her design with quiet artistry. Featuring a translucent outsole layered with her own artwork, detachable Japanese-inspired charms, and a friendship bracelet, her Old Skool speaks of motion, emotion, and connection. Through skating, drawing, and making bracelets, she builds a world where creativity and movement go hand in hand.
Vans
Karina Rozunko: The Elegance of Vintage Rebellion
Karina Rozunko draws on vintage surf and longboarding aesthetics to create a design that feels both timeless and daring. With asymmetrical uppers and custom metal adornments, her Old Skool carries the elegance of a bygone era, refreshed with her personal touch. A creator beyond skating, Karina brings the same creative energy to film, jewelry, and fashion.
Vans
Tania Cruz: A Tribute to the Community
Inspired by her global skate and art communities, Tania Cruz’s Old Skool is designed for the crew. With black leather that wears away to reveal vibrant red underneath, her shoes evolve with time — a tribute to how real style grows with every scuff, every story, every step. This is a design meant to be lived in and transformed by the wearer.
Vans
Efron Danzig: Punk Romance in Motion
Efron Danzig fuses skate culture with high fashion, designing an Old Skool that’s bold, textured, and unmistakably his. Featuring full-grain leather, silver hardware, and corset-style lacing, his design draws from DIY punk aesthetics and delivers a feminine twist on a classic form. It’s a statement — of movement, resistance, and the beauty of doing things your own way.
Vans
Your Style, Your Future
The “New Future” campaign is not just a rework of the past. It’s a bold declaration that classics can be reinvented — not by brands alone, but by the people who wear them. Each pair tells a different story, shaped by creativity, passion, and the courage to stand out.
Vans
Release Information
The Vans “New Future” Premium Old Skool collection will be available starting July 18 through Vans official online and offline stores, as well as select retailers including 29CM and ABC-MART. Prices range from 125,000 to 155,000 KRW. This is more than a product drop — it’s an invitation to express who you are, from the feet up.
Voices Behind the Movement: The Skaters of ‘New Future’
“Skateboarding is never the same for everyone. Each person has their own style. I believe that having your own way of skating is what truly sets you apart.”
– Cocona Hiraki
“Old Skool reminds me of someone who’s been through something — someone with scars. We should be proud of those scars. They’re what make us strong, what make us unique.”
– Tania Cruz
“Whatever I have, if I wear it my way, it can look amazing. It’s all about making it yours.”
– Karina Rozunko
“I pulled from everything around me — New York rockers, punk, Marie Antoinette, military, and my friends. I thought, if all of that became a skate shoe, it would be incredible.”
– Efron Danzig
Vans
Vans
Where to Buy the ‘New Future’ Premium Old Skool Collection
Explore the collection through official Vans and select partner retailers:
Vans Online & Offline Stores (KR)
29CM
ABC-MART Grand Stage (Online & Offline)
About Vans
A brand of VF Corporation (NYSE: VFC), Vans® is a global leader in skateboarding footwear, apparel, and accessories, with deep roots in original action sports. The Vans® Authentic collection is available in over 100 countries through a network of subsidiaries, distributors, and international offices.
Vans® currently operates more than 2,000 retail locations worldwide via owned, leased, and partner-managed stores. At its core, Vans® champions the “Off The Wall” spirit — a celebration of freedom, nonconformity, creativity, and self-expression in skateboarding, music, art, and design.
Vans, “Off The Wall” Since ’66
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